The only black taxi app run by licenced black taxi drivers, Taxiapp came to us for a new brand identity and complete marketing overhaul.

Our approach was to champion their ‘cabbieness’, creating a bold typographic style and tone of voice that was honest and approachable, with a bit of cheeky humour.

Under the banner of ‘Where to’, the taxiapp brand identit has been rolled over across various channels, online and offline, pushing both driver and passenger recruitment.