One Big Company
Schuh Christmas Window


retail design

Schuh commissioned One Big Company to devise the creative concept and design for their 2014 Christmas campaign. 

Briefed to create something festive and fun-filled with a decent dose of schuh's trademark tongue-in-cheek humour we devised a window campaign centered around a giant exploding cracker, filled to bursting with schuh product, oversized cracker gifts and huge joke cards. This was supplemented by TV stings showing various products bursting from crackers, in-store point-of-sale and online graphics featuring the trademark cracker BANG and jokes. 

The flagship Oxford Street store received a flashing lit explosion crammed into a window full of plinth-covers wrapped in oversized party hats. This concept was then rolled out to over 100 stores nationwide as an eye-catching neon explosion accompanied by giant glittering crackers and oversized cracker joke cards.