Drawing inspiration from Greta Bellamacina's poem 'Silent Riot: The Journey of Sea Island Cotton' written for John Smedley we added a nod to the nautical to the SS17 window display.
In the main window Greta's image was printed onto a sail shaped canvas secured in place with hessian ropes, carabiners and positioned behind a window vinyl displaying her poem. The secondary window features a fishing net containing an illuminated ball representative of a water droplet to create an eye-catching focal point for passers-by.
Inside the store, continuing the nautical theme, point-of-sale features Greta’s image printed onto canvas and stretched into frames while swing tickets are printed onto canvas and hung using the same hessian rope as the window.
SS17 Detail: 'Silent Riot' poem
SS17 Sail detail
SS17 Hessian rope & carabiners secure the window graphics
SS17 Water droplet & window vinyl
SS17 Detail of illuminated LED ball
SS17 Stretched canvas point-of-sale
SS17 Canvas garment swing tickets
Christmas Campaign John Smedley briefed us to produce a Christmas campaign based on their seasonal Mix & Match bobble hats.
We created a playful, fairground style campaign which featured a window and point-of-sale with grabber hands selecting bobbles and hats.
Big and bold, fairground graphic style window vinyls and delightful, stop-motion animations were created for use in-store and on the John Smedley social media channels.