Schuh commissioned One Big Company to devise the creative concept and design for their 2014 Christmas campaign.
The flagship Oxford Street store received a flashing lit explosion crammed into a window full of plinth-covers wrapped in oversized party hats. This concept was then rolled out to over 100 stores nationwide as an eye-catching neon explosion accompanied by giant glittering crackers and oversized cracker joke cards.
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Schuh Christmas Instore Films