One Big Company

John Smedley Christmas 2018

Christmas is famously a time for giving, John Smedley went beyond the traditional idea of simply gifting by launching their first charity collaboration with Peckham based art studio Intoart.

Taking inspiration from the circus theme of the collection we created a series of window displays in John Smedley’s Jermyn Street and Brook Street stores, featuring trapeze bars and aerial hoops produced in a minimalist palette of chrome metal and LED lighting. These were hung in the window with key items from the collection suspended amongst them on floating mannequins.

In-store point-of-sale featured patterns taken from the collection while banners for the brand’s ecommerce site used photography of the artists themselves.