Guy Haddon Grant x John Smedley
John Smedley came to us with an idea to create a long-term marketing campaign centred around a British artist, asking us to identify the perfect person to work with and manage the process from start to finish.
We looked long and hard to find someone who could create a piece which embodied their passion for form and construction and found Guy Haddon-Grant, an artist working out of South London. As soon as we approached the marketing and design team at John Smedley with examples of Guy’s work we instantly agreed that he would be the perfect fit for the brand - thankfully he agreed!
Alongside liaising with Guy we created the branding for the ‘Artist in Residence’ campaign, in-store and online marketing to supplement the sculptures, launch event invites and art directed a film documenting the conception, build and installation of the pieces.
Guy in his studio
John Smedley Jermyn Street windows
Maquettes in Guy's studio
John Smedley Jermyn Street